Sep 11, 2020
Learn how to analyze your digital marketing campaigns to ensure they are positively affecting your business. Joe welcomes back digital marketing expert Jillian Kernats to discuss the importance of using Reach, Engagement, and Growth, as well as following the "20/20" rule of digital marketing.
Sep 4, 2020
Learn how to define how much money to spend on your digital marketing campaigns by calculating the CPM (cost per 1000 impressions). Johnny and Joe discuss how to budget for your digital marketing campaigns (including the cost for creating content) on Facebook, Instagram, Google and YouTube so your campaigns make...